STANLEY® Adds 16’ and 30’ Tape Rules to FatMax® Auto-Locking Tape Lineup with Customizable Hook System

Press release   •   Jul 09, 2014 09:14 EDT

New Britain, CT. (July 7th, 2014) — Stanley® announced today the addition of a new 16’ FatMax® auto-locking tape rule – model FMHT33316 – and 30 foot FatMax® auto-locking tape rule – model FMHT33348 – to its lineup of FatMax® auto-locking tape rules.

Stanley® introduced the new 25 foot FatMax® auto-locking tape rule – model FMHT33338 – in 2013.

At the very heart of every professional’s tool collection is a tape rule. Vice President of Innovation Christopher Woolley explained why this tape is unique, “Our engineers are constantly looking for new ways to deliver innovation that matters to our users, and this tape is no exception. We know pros are often on the jobsite measuring with one hand and marking with the other. The auto-locking design combined with professional features such as eleven feet of standout*, help to deliver a solution for the jobsite where we know time is limited and maximizing performance is a must.”

The new FatMax® tape has a blade that automatically locks at the length to which it is extended. When the release button is depressed, the blade retracts. The auto-locking feature allows users to control tape retraction which helps to provide long blade life. The tape also features a manual mode, a setting used to override the auto-locking mechanism, enabling it to become a traditional retractable tape, by depressing the button and pulling back away from the hook.

Featuring a customizable hook system, users can configure their tape for the right application. Woolley added, “Pros will love our new detachable hook system. They can connect the over-sized hook attachment for framing applications or remove it for standard applications.

All of these features allow the FatMax® tape to be the most versatile tape we’ve made to date.”

Historically, auto-locking tapes have been popular among DIY users, but this tape offers the features and benefits that professionals have come to expect from the FatMax® brand. The 1-1/4 inch blade touts eleven feet of standout*. The blade is coated in Mylar®** and features BladeArmor® coating for durability and long life. The True-Zero™ end hook provides accurate measurements.

The lineup of FatMax® auto-locking tape rules will be available in June 2014 in home centers, mass retailers, and

hardware stores. The 16 foot FatMax® auto-locking tape rule – model FMHT33316 – will retail for approximately $19.99. The 25 foot FatMax® auto-locking tape rule – model FMHT33338 – will retail for approximately $24.99. The 30 foot FatMax® auto-locking tape rule – model FMHT33348 – will retail for approximately $29.99.

STANLEY®, a brand of Stanley Black & Decker, Inc. is a diversified manufacturer of innovative tools and engineered solutions for professional, industrial, woodworking, construction, automotive repair, organizational, and do-it-yourself- use. Since 1843 Stanley has consistently provided solutions that make life easier with reliable hand tools. Headquartered in New Britain, CT, STANLEY® is committed to manufacturing tools in the USA with global materials. Annually, Stanley® produces a large variety of hand tools including tape rules, knives, blades, hand saws, screwdrivers, plastic storage, and accessories in multiple manufacturing locations in North America. STANLEY® can be found internationally wherever tools are sold and has helped build America with a breadth of quality hand tools people can trust for over 170 years. For more information visit or follow STANLEY® on Facebook and Twitter.